The Ready Steady Pro Photography Podcast is back online, right here in it's new home at MichaelRammell.com.
A new episode from the archive will be uploaded each week for your listenting pleasure.
Enjoy!
Episode 009 - The Ready Steady Pro Photography Podcast: An Interview with Andrew Hellmich
Whilst Ready Steady Pro came to an end after just 20 episodes, other podcasts out there have gone onto celebrate milestone episodes. PhotoBiz Xposed with Andrew Hellmich is one such show. You can bet your house on the fact that every week Andrew will release a new episode. At the time of re-releasing this episode Andrew is just about to hit episode 190 of his show.
As an avid Listener of 'PhotoBiz X' I was keen to hear from Andrew what his own best takeaways were from all of the interviews he had done with industry experts and leading photographers. This was a great interview, which gave us a great insight into Andrew's own business and ways of working too. Here's what I wrote for the show notes back in November 2013 when this show was originally released:
For Episode 9 we’re back with another one of our very special interviews. This time, it’s the interview that many listeners of this podcast, and the PhotoBiz Xposed Podcast have all been waiting for. Our guest this week is the one and only Mr Andrew Hellmich of Impact Images.
Andrew is a wedding and Portrait Photographer based out of Australia. In addition to his photography work Andrew is also the host of the highly successful and excellent ‘PhotoBiz Xposed Podcast’ – a Podcast all about the business of photography.
In this conversation I find out more about Andrew’s past and how he came to be a photographer. I ask Andrew more about how he runs his business. We talk about how things used to be in the industry compared to today, and of course, being Andrew Hellmich it means that all throughout the show he couldn’t help but leave us with plenty of tips and advice.
So, get your notebooks and pens at the ready and enjoy this Interview, with Andrew Hellmich.
This Weeks' Topic
An Interview with Andrew Hellmich – the man behind the camera at Impact Images and the voice behind the mic at PhotoBiz Xposed!
Today’s Little Gems
- Andrew has been very kind to share ‘5 things I wish I knew when starting my wedding photography business’ – This is a post that Andrew has put together especially for the listeners of the Ready Steady Pro Podcast.
- Michael’s Gem this week is another inspirational freebie in the form of a TED Talk Video. This video is from Larry Smith and is entitled “Why you will fail to have a great career”. It’s a must watch. Especially for those who have children.
Show Notes / Links
Episode 008 - The Ready Steady Pro Photography Podcast: Knowing Your Target Market & How to appeal to them
Originally released back in November 2013, I remember the recording of this episode quite distinctly. My guests and I all spoke for quite some time before even hit record. It seemed we all had so much to discuss. So much so, that the show ran over in a big way with the recording still running. So, it became something of a feature-length episode with 'bonus content' of sorts. We got through the main top of the day, which was knowing your target market, and then went on to discussing printing, calibration, wedding albums and so much more. So, if you're listening to this show today please do make sure you're sitting comfortably!
Here are the original notes from back in 2013:
For Episode 8 I am once again sitting around the virtual kitchen table with my guest photographers to discuss the matter of Knowing exactly who it is you’re aiming your services at – Your Target Market.
As a wedding photographer are your marketing efforts aimed at a specific age-range, to men or to women? What about pet photographers, portrait photographers and headshot photographers? Does your approach, brand and website appeal to the people looking for you? Well, for this episode I’m joined by Simon Dewey, Neil Graham and Lel Hurst to find out what they do to market themselves towards potential paying clients.
Be sure to keep an ear out for the part quite early on in the show where Simon talks about seeking clients that are ‘Visually Educated’. That’s a phrase that really struck me; it’s not something I’ve heard before but all by itself sums up the exact kind of client I’m looking for.
In addition to the usual chat, we’ve also got some extended after-show chat about printing. We talk in more detail about ICC Profiles, Monitor Calibration, which print house to use and how to proof prints.
Sit back and enjoy this episode of Ready, Steady Pro! Click the link below to listen / download the podcast.
This Weeks' Topic
Knowing Your Target Market & How to Appeal to Them
BONUS CONTENT: Printing, Calibration, The importance of Albums, ICC Profiles and much, much more…
Today’s Little Gems
- Neil’s Gem for you this week was: Brett Harkness Training. Check out Brett’s YouTube Channel and Brett’s website for some great Off Camera Flash Video’s and more!
- Lel kindly shared: Digital-Photography-School.com – a great online, photography resource
- Simon wanted to tell us about Simon Middleton’s eBook: ‘Build a Brand in 30 days’. Check that out over on Amazon
- Michael’s Gem this week is a free, 20-minute video from TED: Adam Baker‘s talk entitled “Sell Your Crap. Pay Your Debt. Do What you Love”
Photographers on the show this week:
Episode 001 - The Ready Steady Pro Photography Podcast: Websites, Customer Service & Business Strategies
Originally recorded back in September 2013, this was the very first episode of Ready Steady Pro ever recorded and released. You'll notice that the opening track for this episode isn't retained in future episodes, but as a starting point I think we did quite well.
The point of Ready Steady Pro was always that it was being put together and released by people in the exact same position as those listening; that being that those tuning in are photographers spinning the two plates of a day job and a photography side-income with the long-term objective being to transition between the two.
I listen back now myself and realise just how far I've come, but that's not going to stop me from putting this early episode back out there. But please do be gentle! I'll be the first to admit that a number of my own opinions may have changed over the course of the last few years, but I see this as a natural progression and growth of myself as a person and a photographer.
This episode was never intended to be polished or perfect. As I always say it's better to start something and get it out there, rather than perfecting for so long that it never eventually gets out there anyway!
So, get comfy and enjoy the listen. If you're new to this brave world of photography and are trying to make a go of it in a professional capacity I hope that this early recording gives you hope and belief that with enough time, practise and filled pages in notepads, that you will get there too!
Topics Discussed
- Website, Branding & Image
- Customer Service – How to Liaise with Clients
- Business Strategy – What’s Yours?
Show Notes / Links / Takeaways
- Lee Jones uses Zenfolio for his website
- Michael Rammell hosts his website using SquareSpace
- Lel, Richard and Tracey all use WordPress for their sites
- Lel, Richard and Tracey each use the ProPhoto (WordPress Plugin)
- See Tracey Christina’s Stunning 365 Project on Facebook. Part 1. / Part 2.
- Le Hurst goes one day better…Here’s the 366 Project
- Zack and Jody Grey
Guests featured on This Episode
- Michael Rammell
- Lel Hurst
- Tracey Christina
- Lee Jones
- Richard Hardwick