JUST.RIDE was borne out of a sense of frustration: the cycling industry belongs to no one person or company, yet over the last few decades it feels as though a barrier to entry has been put up by brands (and many people sitting in saddles, let’s be honest!).

Mandates that legs must be shaved, that bikes have to be carbon, that you must have a power meter and that we must emulate the pro’s in all that we do!

Don’t get me wrong – we all love a nice bike…but this incredible sport of ours needs to reach more people. Cycling belongs to us all! Everyone should be able to ride with a smile and experience the joy that being on two wheels brings.

JUST.RIDE is a community. It’s a collective spreading the message of good vibes through social media, group rides, events, podcasts online racing and our wicked JUST.RIDE merch. We’re a positive bunch of people that just want to share positivity and represent the cycling community in the best light possible.

No matter the speed, no matter the destination, no matter your reason: JUST.RIDE!

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